Notice: the WebSM website has not been updated since the beginning of 2018.

Web Survey Bibliography

Title Comparing Google Consumer Surveys to Existing Probability and Non-Probability Based Internet Surveys
Author McDonald, P., Mohebbi, M., Slatkin, B.
Year 2012
Access date 16.04.2012
Abstract

This study compares the responses of a probability based Internet panel, a non-probability based Internet panel and Google Consumer Surveys against several media consumption and health benchmarks. The Consumer Surveys results were found to be more accurate than both the probability and non-probability based Internet panels in three separate measures: average absolute error (distance from the benchmark), largest absolute error, and percent of responses within 3.5 percentage points of the benchmark. These results suggest that despite differences in survey methodology, Consumer Surveys can be used in place of more traditional Internet based panels without sacrificing accuracy.

Access/Direct link

PDF

BibliographyData collection
Year of publication2012
Bibliographic typeReports, seminars
Print

Web survey bibliography - Reports, seminars (231)

Page:
Page: